Can great content get you clients? If
you are an independent massage therapist in London, you probably have your
hands full. You have your website up, your business cards created, and you
might even be on social media. Many massage therapists in London ask the
question “To blog or not to blog?”.
The answer might surprise you. If you can’t
commit the time to update a blog at least a couple times a month, it might be
better to let the blogging train pass. When blogs go quite for long periods of
time it can reflect poorly on your business. That being said, it should also be
noted that for a blog to be successful, it’s not necessary to write a post
every day, or even every week. When content is well-written and unique, it can
be an excellent way to build awareness of your practice and help optimize your
search engine rankings.
Posts
should be engaging and informative. If you can build enough quality content,
readers will look forward to your posts even if they are infrequent. So, what
makes a great massage blog? What will keep readers engaged and give them the
urge to return to your site (and your practice)?
Some
general rules apply when blogging, regardless of what industry you’re a part
of. You’ll want to make sure you strive for quality over quantity for blog
posts. Make posts engaging. Offer readers info they can use. Be more than your
own promotion. Feel free to mix it up: vary how you present your content. Some
of it can be photos, some written articles or surveys, and if you are crafty,
you can include video posts.
At
I Love Massage London we have put together some great inspirations for your
massage blog below.
- Educate. Who better to write about the benefits you
can provide to patients than yourself? But rather than making it about you or
your practice specifically, focus on your trade. Write a post exploring the
different modalities of massage therapy London and the different conditions
each massage technique is most used to treat.
- Debunk a myth or misconception about massage industry.
For example, do people think massage is just for relaxation?
- Interview a happy client and get their permission to post their massage testimonial on your blog. This is a nice twist for
readers to see the benefits of a fantastic London massage from the client’s
perspective.
- Use guest bloggers. Feature a post written from the
perspective of a different holistic business.
- Be useful. You know what your client’s love. Are
they healthy eaters? Do they enjoy yoga? Are they seeing you for stress and are
looking for other ways to lower their heart rate?
Give them some info on these
issues. It doesn’t even have to do with massage, and in fact, it can broaden
your audience if it doesn’t. Write up a list of sources for great vegetarian
restaurants in your area or think of the benefits that tea and antioxidants can
provide to someone with a fast pulse.
Above
all. Try to have fun. Get creative! Think in terms of how you connect with your
clients in person and bring it to the page. You are already passionate about
what you do. Bringing that excitement about wellness and healing to your blog
will shine through your posts and attract loyal, happy clients.
At I Love Massage London we aim to be the best massage
directory in London. We are passionate and highly experienced London massage
directory.
We are always looking for a
great massage therapists to offer the best massage in London. Register here and get listed today!